Assignment #1

Soo... I apologize, I realize over the break that I never added assignment one to my blog (as I added this course two weeks into the semester).

This ad shows the metal structure of a SmartCar balancing the rather heavy, full-bodied weight of a SUV. The text below the SmartCar reads, "not a dramatization", which suggests that this ad was attempting to diminish the common misconception that driving/owning a SmartCar is a dangerous decision should you find yourself in a car accident as such a little car will surely be crushed. I picked this ad as I felt it was very powerful, it conveyed a positive message regarding safety, and it showed that even with minimal effect you can send a strong message. The signifiers within this ad are 1) the miniature frame of the SmartCar, 2) the much larger body of the SUV, and 3) the sense that size does not matter.